PLAN, ACT, MEASURE, REPORT.
Develop the strategy. Execute relentlessly. Measure key performance indicators. Report the results quickly. Repeat.
MARKETING & COMMUNICATIONS
In today's relentless economy, things happen at the speed of light. Opinions are formed quickly on limited information and corporate and personal reputations are susceptible to attack at any moment. Marketing in today's world requires savvy and rapid communications. Those companies and brands with an integrated plan (pr, digital/social media, markcom, traditional media, etc.) will lead and prosper.
LEADERSHIP & STRATEGY
Effective leadership is about the people first and the strategy second. No matter how smart the strategy, you can't win in today's global economy without great people. A team that shares a belief system and a process for executing will deliver on the strategy. The best leaders will find talented people and put them into a position to succeed. Doing that every day, with each employee, creates a dynamic organization.