Proud of our roots.

Though we're focused on your future, it's good to know how our past shaped our view.

Though now one of the most well-educated areas in the country and one of the most important financial centers in the U.S., the Old North State's economy was long driven by two other industries - tobacco farming and textile manufacturing. And during the height of tobacco and garment production, the Triangle region became known as much for its college basketball as for its cigarettes and socks. UNC, Duke, NC State and Wake Forest were all located in the Triangle area - not more than 40 miles from each other's' campuses. As the medium of national television grew in the 1950's, the area became commonly known throughout the country as Tobacco Road. Linzen Franklin Pritchett owned and operated a family farm in Guilford County beginning in the 1920's. That farm, which produced all manner of marketable goods, was named "Tobacco Road Farm." Jon Linzen Pritchett is the grandson of Linzen Franklin Pritchett and the founder and managing partner of Tobacco Road Capitalists. Mr. Pritchett combines lessons learned on the family farm and basketball court with those learned in formal education and business. He believes free markets are the engines of democracy and are critical to the future of the State of North Carolina, the nation and the world. He is a proud capitalist, 11th- generation Tar Heel and son of the American Revolution.